Let's face it: Most marketing sucks. Everyone is reaching to grab what they want, and while some are doing very well, many are struggling.
This Place Is Pretty Loud
Everyone wants to be heard online, but very few are. Here's how to start changing that:
Stop Looking At Everyone Else
I know. Social media makes it easy to keep up with the Joneses, and pay better attention to what other people are up to and what they have. If not kept in check, it creates an obsession. It breeds jealousy.
It makes you, no matter how great your life is right now or will be in the future, feel like what you're doing and what you have is not enough.
This is the death of happiness.
Focus on you and what will actually help your business grow, and communicate as simply as possible. It's good to keep an eye on your competition, but don't be a stalker.
Stop Thinking In Resources
Fear is the #1 thing keeping us from getting what we want, and following closely behind that is "a lack of resources."
Maybe you don't have the money, the right people, the right audience, or the good looks. But these are all just excuses.
Do we really need to read another story about how so and so had all the odds stacked against them and defied them on a massive level?
We know success is certain when one is resourceful. We just don't believe it's possible for us.
Serve More Than You Speak
Listen more than you talk.
Give more than you ask for.
Define Your Values
What do you stand for? What are you all about? Steve Jobs knew what it was for Apple and today its market cap is over $600,000,000,000.
Build A Brand Around Two Words
Everything I put out, everything I work on, I want to do my best to invoke two words: "That's awesome." Often, things will fall short and you will fail. However, what's important is that you too say "that's awesome" and actually do something.