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Smell like a man, man. Surely you've heard all the buzz about the Old Spice guy. For a day or two there, he pretty much took over the Internet with his videos. On Youtube, if you were to watch any other videos, they loaded up pretty slow thanks to all the traffic.
There's some really effective things that made the Old Spice campaign possibly one of the best Social Media campaigns to grace the Internet.
There's four things that they did really and well and four things that we can all apply into our own Social Media.
Here they are:
"What did you think about the Old Spice guy campaign?"