Why Don't More People Use Google+ Hangouts?

Google+ is no joke of a social media platform and has quickly grown from so-called ghost town to booming destination. Sure. It's still not for everyone or every business, but there's a lot of cool things going on and many new people to connect with.

I've used it since day two and couldn't be happier. In fact, my content often outperforms on Google+ than it does on any other social network. And since this post is about Google+, well, it'll probably do better on there as well :-)

While many aspects of it aren't too different from other platforms, one thing that is quite different are Hangouts. You really can't beat the technology and it consistently outperforms Skype which, if you want the same amount of people you can video chat with, you'll have to shell out $4.99 a month.

Add to that such thoughtful features as sign language interpreter support and it's a great way for people to interact with others worldwide. The question is though, why don't more people use Hangouts? Granted, there are likely millions who already do, but it's far from reaching critical mass.

First of all, there's the new platform hurdle. Google+ is still relatively new and people are already comfortable (and effective) with using Twitter or Facebook. After all, most of their friends and family likely use Facebook. The idea that Google+ is a failure seems to have died down, but people still have their opinions on why they aren't using it. Again, Twitter or Facebook is more comfortable and familiar.

Secondly, there's the shy on video aspect. Getting on video can be very stressful for a lot of people, females particularly. It all comes down to our personalities. Extroverts have a far easier time hopping on video than introverts. It may sound crazy, but there are a lot of things at play when using video. Lighting, camera angle, your face, your hair, your environment, background noise, your webcam, your microphone, your...you get the idea.

With that said though, getting on video, especially a Google+ Hangout, isn't nearly as scary as you make it out to be. In fact, you'll probably meet some very cool people in the process. If you're an average Joe, you can liven up the conversations you already have with people. If you're a business, you can further enhance the relationships you've built with your customers and meet other business owners to network with.

In today's online world, the possibilities are endless. Never before in the history of mankind has it been so easy to connect face-to-face with people. What are you waiting for?

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