I don’t know about you, but I’m a big hip-hop fan. One of the very first CDs I ever got was Ludacris’ “Word Of Mouf”. It was my 12th birthday. As I looked over the tracks, something stood out…
The cover art looked faded, like it was printed on computer paper.
Taking a closer look, I asked, "Mom...where did you get this?" "Why?," she replies. "Well, because it looks bootleg." “I got it at the flea market,” she says. “This guy had a table full of CD's for a really good price. What do you mean by bootleg?"
The good news: It played without a skip. The bad news: Luda lost out on a few bucks.
Gotta love moms. There’s no specific sub-genre that I listen to, but I’ve always gravitated towards the dirty South.
One rapper well known in those circles is Bun B, half of the legendary hip-hop duo UGK. Sadly, the other half, Pimp C, passed away in 2007. In 2005 with the release of his debut solo album, Bun B launched a new word into our lexicon: “Trill,” also the name of the album.
According to Urban Dictionary (Yes, this is happening), Trill is “an adjective used in hip-hop culture to describe someone who is considered to be well respected, coming from a combination of the words "true" and "real".”
You’ve probably heard “keepin’ it real” before. However, trill brings it all together in a way that just makes sense.
Everywhere you look around, there’s loads of bullshit. From business to politics, gyms to personal relationships, people are lying through their teeth. And don’t even think for a second that Abraham Lincoln never told a lie. He was just better at hiding it.
We’ve all been lied to. We’ve all been taken advantage of. And every single time, it sucks.
It’s crazy to even consider, but just being real with people, being “trill,” gives you a significant competitive advantage!
In your blog posts, Facebook posts, tweets, etc., step outside the box, and just be trill with the people who care about what you have to say.
If someone asks for your honest opinion, give it to them.
If you see something happen that doesn’t sit well with you, don’t hide from it, talk about it.
Stop trying to please everyone. You’re not Walmart. Your target market isn’t everyone. Also, don’t be afraid to ruffle some feathers. Of course, it’s very important to remember: There is such thing as freedom of speech, but that doesn’t include freedom from consequences.
Don’t be edgy just to be edgy. That’s always a losing strategy, and you DO NOT HAVE TO SHARE YOUR OPINION ON EVERY SINGLE CONTROVERSY. Sorry for the caps lock. This is a big one.
Will you lose friends along the way? Probably.
Will you lose potential clients and customers? Most likely.
But at the end of the day, you’ll form even deeper bonds with the people that truly matter, building a future that follows you wherever you go.