Social media is full of businesses and individuals, personalities and yappers. Before the Golden Globes went down, Tina Fey, one of the hosts of the awards show, shared her take on Twitter in a video on the NBC YouTube account. Here's that video:
"I think you should have to get a license to use Twitter because most people are so fucking boring that they should shut up."
Harsh? Maybe, but Tina makes a good point. Most social media content sucks. That's simply the truth of the matter. If you're trying to grow your business, not being boring is essential to getting people's attention. And if you are boring, people will simply move on and pay attention to someone who's not.
Why So Serious?
The business world has taught us many things about conducting yourself. Be proper, don't be offensive, dress a certain way and so on. Yeah, that's bullshit. Now obviously you don't want to be a total jerk, but you don't have to be super serious all the time.
People want to engage with interesting personalities. If you're posting about the same industry news or only sharing tips about making the best birthday cake ever, it's not long before people say "Booooring!". Inject a bit of personality into your content. Talk like a normal human being, not some business fancy robot.
Your audience and community wants that from you. They want to see the real you. Keep sharing relevant content, but don't feel like you have to be serious all the time.
[caption id="attachment_4542" align="aligncenter" width="610"] Courtesy of Robert Headley on Google+[/caption]
Quotes, while they can be great here and there, are often a cop out from you sharing your own content. Chances are you've come across someone on Twitter who shares quote after quote. The reason being is they get traction. It's also very easy to find quotes and then add them to a photo like what's seen on Facebook. After all, Facebook gives more attention to images.
No matter what the latest image marketing 8.0 course told you, quotes will not grow your business. They may add to the amount of likes, +1's, comments, shares or retweets you get, but they won't add up to anything else. You have greatness inside of you in the form of thoughts, ideas and tips. Write them down and share them instead of relying so much off of someone else's content.
People Share Awesome
I've probably shared this quote quite a bit on here, but Scott Stratten is right: "People don't share "meh". People share awesome." Creating awesome content is far easier said than done.
These five tips are a good starting point. At the end of the day, it all comes down to quality. What are you sharing? Is it valuable/adding to the conversation? Are people engaging with it?
If you're not getting much traction with your social media content, chances are you're not sharing enough awesome content. The great news is the responsibility for quality content doesn't just rest on your shoulders. There are many great blogs and individuals out there who are in your niche. Find the top 15-20 blogs in your niche in terms of awesome content and add them to your RSS reader, this way you'll never be in short supply of good stuff to share with the world.