The Thank You Economy: No Thanks or Yes Please?
Orange is an awesome color. In fact, it's my favorite so Gary Vaynerchuk had me there from the start. Many books come out on the topic of business and Social Media, New Media, Social, whatever they're calling it now, so it can be hard to keep track. This book was an exception to the rule though and one that I had to get my hands on.
You see, Gary isn't your normal business owner. He's the definition of a Rockstar when it comes to business. He not only gets how important his customers are, he delivers by helping and going the extra mile. He's used Social Media to exponentially grow his family wine business from just a few Million dollars per year, to over $60 Million in annual sales.
And he's done it all with passion and hustle. That's something any business owner can respect, even if he first comes off as loud and obnoxious. After learning about Gary back in 2008 and having a couple conversations, I was fortunate enough to receive a signed copy of his first book, "Crush It: Why Now Is The Time To Cash In On Your Passion".
Things have changed since then and The Thank You Economy is the next important step in the social revolution that we're going through right now. No longer can Twitter, Facebook, Youtube, and beyond be disregarded. They're becoming such a large part of our culture that the only way around them is by ignoring them and seeing missed opportunities pass you by.
But that's not really what the book talks about, yet something it hints at here and there. The Thank You Economy focuses on helping others and going against the normal "push" ways of marketing and advertising, and into the "pull" of doing business. Social Media can be used to grow a business when done the right way, what this book dives into.
Not only that, but Gary Vaynerchuk talks about getting an entire organization onboard and living this strategy to the fullest. The book is divided into 5 parts and to be completely honest, as I was with Gary who actually apologized (he's a champ), Part 1 was extremely boring from my perspective.
It had me a bit worried for the rest of the book, but once past Part 1, the book was great. Gary's talk on culture, social in general, intent/context, and one of my favorites, shock and awe, way more than made up for the beginning.
The case studies in Part 3 were really good and gave you an idea of companies really living The Thank You Economy. Part IV, Sawdust, was really different from what I've seen in most books. Many different topics, but quick thoughts on each one. Really easy to read through and gave some more insight.
All in all, The Thank You Economy was great. I wouldn't say it's amazing, but it's well worth a read and a good one at that. You can go here for more details on the book and make sure to watch Gary's quick video about the book. You can also see the full chapter list to get an idea of what's in store.
Last but not least, if Gary is reading this, we seriously need to meet soon and video it up man!
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