The Snoop Dogg Method To Social Media
One, two, three and to the fo'...Mike is at the blog writin' up anotha post.
I know, multi-platinum material right there. I should just shut down the blog, head over to Def Jam, and sign the contract. Sadly, they'd turn me away 10 feet from the entrance, the security guards that is. So for now, I'll just talk about the Snoop Dogg method to Social Media.
Strange mix you say? Absolutely not. Every successful person has things that got them to where they are, as well as similarities when compared to other things. People just like Lady Gaga and Gary Vaynerchuck.
Whether you're a big Snoop Dogg fan or not, there's a few things you can learn from him when it comes to your Social Media...
- Be Real
Snoop says what he wants and what he feels in his music. Sure, a lot of it is "gangsta" stuff but I think some of the best rappers speak from experience and from their environment. There's so much music out there that's complete garbage and written by some ghost writers versus the actual artist themselves. That's not real.
He says whats on his mind and I think that's what matters most. Not saying you just want to start talking about (well, you know what I'm getting at here). What I'm saying is simply be you and be real with your friends, followers, and audience. We're attracted to real personalities and you'll find exactly that. Do it because you should, not because it's just a good strategy.
- Pump Out Consistent, Quality Content
Snoop just recently released his 10th solo album, "Malice in Wonderland". He's not cranking out new CD's every year, but he keeps the music coming out consistently. Just like you and your blog, your Twitter, your Facebook, Youtube, etc .You don't need to post 7 days/week, 365 days/year.
You can, but you'll just burn out super quick. As long as you're pumping out consistent, quality content on a consistent basis that your audience enjoys and is valuable to them, that's all that really matters. Even it's just 1 or 2 posts per week, it's better than nothing.
Just make sure your content IS better. Put your heart, soul, mind, and body into it. Brainstorm ideas and execute on what you think is best. Then get that content out there to the masses. You can't expect people to just come...you must let them know where to go.
- Controversy Isn't Necessarily A Bad Thing
Most of us know about all the controversy surrounding Snoop Dogg. Gang affiliations, marijuana and violence are the ones that come to mind. In a way though, it's made him stand out as more of a badass, a rebel. It's built his brand to a phenomenal level even if there's some negatives surrounding it.
You can utilize controversy in the same way by picking topics or speaking about things that people are thinking about, but not saying. Bring it wide out in the open and speak your mind about it. You'll find that although some people won't enjoy it, you'll have some people really enjoy it and appreciate you for speaking about it.
"What's your #1 tip, tactic, or technique to rocking Social Media?"
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