It’s cold. The mattress I lie on is like a slab of concrete.
In fact, I think to myself this must be the same brand they buy for prisons. It’s dark in my room, but overshadowed by that darkness is what I feel inside.
I have been admitted into a psych ward. I am 15.
This Is Where It Begins
The product of a dysfunctional family, I was flung into reality on March 6, 1990. My mom was severely depressed. My dad was severely unoptimistic. Neither of them stuck together long enough for me to even recall the faintest memory of us together.
My sister would beat me to this planet by nearly a year and a half. As her teenage years arrived, she too would battle an army of emotional scars. My brother, who arrived after us both, would be born with cerebral palsy, and missing part of his brain crucial for speech.
Money was scarce. Vacations were rare. “New” clothes were non-existent. If only Macklemore had came on the scene when I needed him most. I had few friends, no lasting relationships, and a never-ending need for attention. I hated my situation, I hated my environment, and most significantly, I hated myself.
And I guess that’s what lead me here to this dark, cold room full of hopelessness. I, like every other human being wrapped in a meat suit, am the result of programming.
The Code Had To Be Rewritten
I start making a conscious effort to pay more attention to my thoughts and feelings, working through them. At 15, I discover the world of online marketing, and Myspace blows my mind. At 17, I discover meditation, and have a powerful experience that rocks my very core.
At 20, I launch a social media marketing business. And through it all, my life is still miserable.
It seems the biggest hurdle wasn’t just overcoming what I thought and believed, but what I had become. I crush the scale at 316 pounds.
I Am Become Fat, Destroyer Of Buffets.
A blogging conference in Las Vegas is what sparks my wake-up call. A book, “The 4-Hour Body,” is what burns my fat away.
In 2013, I pivot from social media marketing. Writing/copywriting has always been a core skill and passion, which is what I devote myself to.
Focusing on mobile with major players like Android Authority and TechRadar, I also spend time as Co-owner of Social News Daily, a social media news site. In May 2014, it all comes crashing down.
“We Got A Decent Offer To Sell And We’re Taking It”
This was my nest egg, my big shot, I thought. “If we just keep at it through the rest of the year, we’ll be able to get significantly more,” I urge. But like Neil Strauss writes in The Truth, “The only relationship that’s truly a failure is one that lasts longer than it should.”
With everyone else pushing for a sale, it was time for that relationship to end. I walked away from the experience depressed and uncertain. It wasn't a failure, but a mere drop in the bucket compared to the pot of gold I envisioned at the end of the rainbow.
Nothing is guaranteed in life, but damn was I sure we were on to something. However, I learned invaluable skills. As the months dragged on, I felt more and more in need of an escape. Lenny Kravitz’ “Fly Away” plays on repeat in my mind.
That’s when inspiration strikes, and my Monopoly piece lands on California. I’d skip over SF, LA, and settle on San Diego. Little did I know at the time, that roll of the dice would change my life forever.
“Don’t Freak Out, But I’m Moving To San Diego”
This is what I say to my mom before flying back to Ohio. My trip lasted a full week, and on the last couple days, I look at apartments. San Diego was calling me, and I couldn't risk not taking the call. My flight lands back in Ohio on December 10th. I am moved into an apartment in Ocean Beach on January 12th, 2015. I have either made the best decision of my life or the biggest screw up of all time.
By May, I Blow Through Nearly All My Savings
I'm living the dream, partying constantly. I go to the coolest parties, meet the coolest people, and develop an addiction to the sauce. My work suffers dramatically as I lose focus, and one night I reach the tipping point...
Completely wasted, myself and a couple other dudes hit up the beach to catch the sunrise. As we're slouched in the sand, a homeless guy walks up and shares a certain white powder in exchange for the rum we're sipping on.
I Say "I'm Good" And It Wakes Me Up
From that moment on, I start building myself back up. I stop frequenting parties, dramatically reduce my drinking, and refocus on the work. On September 12th, I see there's an end of Summer beach bonfire in Mission Bay. I consider not going.
It's there that I meet Elise, an incredibly rare blonde who calls me on my bullshit. We immediately hit it off, eventually moving in together and looking snazzy as hell.
We later get a spirited husky, Zoey, from Alleys Rescued Angels out in Apple Valley. She will gladly pull you around town and loves to chew on everything.
In 2016, I take on a new challenge: Becoming head writer at a local startup. Over the course of 10 months, I get to work with some amazing people. In November, I get the unexpected opportunity to attend Tony Robbins' Unleash The Power Within in San Jose. It transforms my life in not just how I think, but how I operate.
As I write this, I’m sitting in my home office. Behind me is my guiding philosophy:
As someone who sells products and services online, you understand just how critical content is in getting new customers and communicating with existing ones.
In its simplest form, content is the bridge that connects you to paying customers
If the bridge is rickety, rusty, and swaying from side to side, few are going to pass!
Ultimately, the purpose of content is to capture and convert attention. Thanks to the Facebooks, YouTubes, and Snapchats of the world, this has become harder than ever. Everyone wants to be heard, but few are putting in the work necessary to make things happen.
If you're reading this, you're already a step ahead of most people, and I'd like to help you take that a few steps further.
I've identified three critical patterns of awesome content, and it's called The Triad.
Pattern #1: Is It Useful?
We are all at least a little bit selfish. In other words, we all want to know what's in it for us. Whenever someone reads your content, they want to get something out of it. They do not want to feel like their time was wasted. Useful can also mean helpful or educational.
Pattern #2: Is It Interesting?
Whether something is "interesting" or not is totally subjective, but ultimately, does it resonate with the person you are trying to reach? Interesting can also mean entertaining. Your job should not be to please everyone, but to best serve the people that matter to you.
Pattern #3: Is It Digestible?
The greatest content is not difficult to consume. It slides down the hatch with absolute ease. It should flow like a stream, not a raging rapid. It should be easy on the eyes, and exactly as long as it needs to be. Far too many are worried about writing for SEO. At the end of the day, you are writing for human beings.
If I were a betting man, here’s what I’d guess is important to you...
You Want Better Results
You know that, for your business to get better, you need to be constantly improving. You need to be applying the best techniques, working with the best people, and best positioning yourself as an authority in your field.
You Want To Save Time
You got into what you’re doing for the freedom to make your own rules and spend time on things that matter to you. However, between all the day-to-day activities and fires you have to put out, there are countless hours you’re losing and will never get back.
You Want To Be Understood
Your business is different. You have your own branding and messaging, your own target market, your own products and services, your own way of selling, and your own pricing.
You don't want a one-size-fits-all solution because you are NOT a one-size-fits-all business. You want someone who actually gets you.
How would you like someone crafting high quality content and converting copy for your business? And what if this person wasn't some flaky freelancer, but an expert who's worked with world class Internet marketers and former special forces, creating and optimizing things such as...
- Landing pages
- Facebook Ad copy
- Marketing funnels
- Website copy
- Video scripts
- Tinder profile (well, I'm not a miracle worker)
Ultimately, someone who helps you get more customers, build powerful relationships with existing customers, and better connect with the folks that matter to your business?
Here's The Catch
In order to invest my time into helping your business, there are some basic requirements...
You've got to actually have a legitimate business that’s making money. In other words, this isn't for those just starting out.
You don't sell get rich quick stuff. I work with those that are actually adding value to people's lives rather than taking away.
You're not a negative Nancy. I strive to be a very positive person and want to work with other positive, open minded people.
You like tacos. This one is very important.
Why The Requirements?
I've found that when I'm able to work with businesses that are the right fit, I'm happier and they are happier. My work is better and they benefit from it. I don't want to be on the computer 18 hours a day, burning candles at both ends, taking on work just for the money.
I want to work with passionate, positive, successful people who care about adding value to the marketplace. And I've determined that I'm able to best serve everyone with the attention they deserve at a very small, limited capacity.