Shark Tank is a great show on ABC. In case you're not familiar with the show, 5 sharks (investors) are pitched a business for X amount of X percentage of the business. Very fascinating to see the investors, all self-made moguls in their own right, negotiate deals.
It's not just a show for business owners, but people of all ages and interests. You see people win big and you see people lose big. All part of the game and the excitement that is the show.
As someone who's watched religiously the last three seasons, there's several things I've picked up on and something that Shark Tank can teach us about Social Media...
Have Your Message Be Quick And Concise
Nobody likes a rambler and social media is no exception. Attention spans are limited and if you want to make sure your message is heard, be quick and concise in getting it out there. On Shark Tank when someone is taking a bit too long to get all their points across, you can tell the investors are starting to get annoyed.
Most people will read over a long Facebook post. Just because the huge character limit is there, doesn't mean you shouldn't keep things short. Short and clear is good.
Sharks can smell blood from a mile away and in the case of Shark Tank, they can smell bullshit from a mile away. Everyone is trying to impress and win over the investors because a lot of money is on the line and sometimes they let that get to them. Nothing is worse than a liar and not being who you are.
Forget about what your friends, family, or society wants you to be. Stick to your true self online and people will naturally gravitate towards you. Sooner or later, if you're not authentic, people will catch on.
Passion, Belief And Personality Is Addictive
By now, it's safe to say that we all know that we should pursue our passion. Without passion in your job, it doesn't feel worthwhile and shows. The greatest deals on Shark Tank are done with highly passionate personalities that truly believe in themselves and their product. That passion is addictive and pulls the investors in.
Social media is the same way. People can sense your passion and that makes them want to be a part of whatever you're doing and/or connect with you. Just like with being authentic, when it comes to your personality, don't be afraid to let it shine through.
Nobody likes boring people. Everyone enjoys passionate personalities that firmly believe in the value of what they have.