It's Not About The Platform; It's Where The Audience Is

Social networks are a dime a dozen, though most of us are familiar with the big five: Twitter, Facebook, LinkedIn, Google+, and Pinterest. One of the questions that I've heard and hear on a consistent basis is "which social network should I be using?".

This is always a rather amusing question. As Chris Brogan said in our video chat, he tries to be everywhere and I'd agree to an extent.

An inherent problem is social networks all have their pre-conceived notions about them. Google+ is a ghost town, Twitter is for talking about yourself and posting pictures of food, Facebook is for playing Farmville and reconnecting with friends from high school, and so on.

The reality? All bullshit.

It's mind blowing the amount of businesses that will completely ignore a social media site because of these stereotypes. Sure, as with many stereotypes they are true to an extent, but that does not define them as a whole.

I have a theory when it comes to people dogging on different networks and it makes a lot of sense: People are too lazy or lack the resources to invest the time. Hey, we've all been there. Lack the resources? Find someone who can help you. Too lazy? Get off your ass or, again, find someone who can help.

With that said however, not every single platform is going to be all hunky dory for your business. Not every customer will be where XYZ Social Media advocate/guru/evangelist says they are, though Facebook is definitely an exception to the rule.

The point is, setting pre-conceived notions aside and actually doing some research, asking around, actually communicating with your customers, will let you know where they are spending time.

Several months back, my good friend Jeff Cryder stopped by a Hangout On Air on Google+ to chat with us about social media. He shared a fantastic tip to finding out if your customer base is on Google+, in fact, this method will work on multiple platforms. Below I've spliced the clip together where he talked about it.

It's not about the platform; It's where the audience is. Neglecting a network may actually be leaving money and new and valuable relationships on the table.

"What social networks are you investing time on and which seems to work best for you?"


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