Looking Past The Klout Score
Be careful using the "K" word in these parts. Them are fightin' words. Klout has existed for several years now and is one of the most popular social media tools out there.
Millions use it, yet a far larger percentage of the population doesn't. The whole talk about influencers is a common topic in the social media realm and for good reason...
You want to know who your influencers are and communicate with them on a consistent basis. Klout positions itself at the forefront to do that and while it does do a good job of measuring online influence, offline is a whole other conversation in itself. Sometimes though, you've gotta grease up the ol' elbows and take a different look.
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