I Was A Celebrity On Klout And All I Got Was This Lousy Blog Post

KloutIt was a Friday night and I was chatting with one of my favorite Google+ friends, Peter McDermott.

We were talking about Klout and he said out of the blue, "Dude. How'd you get your score to an 84?"

Thinking back to the last time I checked Klout which was a few days prior, my score at the time was a 57.

Nonetheless, logged in and was met with this:

The only reason for this that could be found was that the numbers for Google Plus (+1's, comments, reshares) are higher than they actually are.

Then again, Robert Scoble brought up a good point:

At the time of writing this, my Klout score is now at an 83. With all that said, nothing changed. Nothing happened out of the ordinary besides the messages as to how it happened and Kate Buck Jr refusing to speak with me (heh). And that's what I want to make clear in this post.

Many people are pursuing and focusing on this large score. At the end of the day, it really doesn't matter. What matters is the value you bring to your audience on a consistent basis. A big score may be cool and an ego boost to some many, but it's not the full story of your impact or influence.

And the reality is, tools such as Klout are still in their infancy. I'm sure we'll see things get more accurate as time goes on. In the meantime, focus less on a score and focus more on making an impact. Each of us has something we're great at. Keep being great at whatever that may be and communicating with your target audience.

That's what truly matters.


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