No matter who you are or what your business is, branding is very important to your success. A brand is far more than what meets the eye and encompasses everything you do and everything you're about.
There's a lot of so called branding "experts" out there, but one person who definitely lives up to that claim is John Morgan. I've known John for a year or two through Twitter and thought it'd be great to have him on a Hangout On Air via Google Plus.
John has worked with clients from Fortune 500 companies to celebrities, and recently published his first book, Brand Against The Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (affiliate link).
Let's dive in, shall we? (Audio version below)