How To NOT Be Innovative In Social Media
Innovate or innovative are cool words, but they tend to be overused in social media. Whether it's in a LinkedIn bio or a social media expert's "work" with a client, the words are thrown around like the F word on a shrimping boat.
Here's how to NOT be innovative:
- Manage a Facebook page, Twitter account and Google+ or Pinterest account
- Post great content on a consistent basis
- Interact/build a deeper relationship with fans, followers and existing customers
- Build an audience that translates into new leads and hopefully new customers
This is what most social media accounts look like. Maybe there is a cool contest thrown in here and there or you come up with a hashtag or a way for people to contribute their stories.
Innovation only comes around so often. Innovation involves something that changes an industry. Innovation dramatically improves lives. Innovation involves an awesome idea that was put into action. While there is some innovation by companies and individuals in social media, 99% of the time it's just a word.
To truly be innovative, it requires far more than simply following the path of XYZ, "You need to do this, this and this in order to get this result". Most innovation comes from out of the box thinking, ideas that could possibly be shut down by others and then are implemented. Sadly, in the world of social media, there's not a whole lot of that going on.
Chances are, you aren't innovative in social media. In fact, your efforts are quite average. And you know what? There's nothing wrong with that.
You see, you don't have to be innovative in order to do well in social media. You just have to be damn good at what you're doing.
The next time you see someone claim so and so is being "innovative" or if you find yourself throwing around the same word, stop a second and think if that's actually true. After all, words are simply that: Words. True innovations are out there and maybe you'll find yourself become a part of one. Until that day comes, let's stop lying to ourselves and face the facts...
Most of us are average, doing average things and not that special. It's a grim reality, but it's the only way we'll become better.
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