Don't Get Caught Up In The Metrics. Get Caught Up In The Work.
Facebook Insights, Tweetstats, Bitly, they all have the same thing in common: Letting you know how well you're doing. Paying attention to various social media metrics is important, just like looking at your website analytics.
By seeing how well you're doing, you can get great insight into what's working, what's not, and what you can do better. Problem is, it's easy to get drawn into stats. Sometimes even it can be hard to not check them all the time. You should pay attention to metrics, but...
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