The 4 F's To Creating Awesome, Captivating Content
The former CEO of Google, Eric Schmidt, once said that there is as much information created every 2 days as what was created from the beginning of man to 2003. This insane statistic was shared in 2010, a time when social media was just beginning its meteoric rise.
With that said, not all content is created equal.
Using awesome, captivating content, you can get new customers, new clients, awareness for a good cause, or that cutie to meet up for a drink.
To create awesome content, you don't need a God-given talent.
You don't need a fancy $50,000 college degree.
Hell, you don't even need a complete grasp of the English language! (I may have some family from Kentucky)
F Is For: Framework
Once you have the foundation, you can build the house.
Look at some of your favorite content. Pay attention to how the person starts. Look at how they build and draw you in. Whether it's a badass blog post or romantic novel, analyze how they structure it. Then copy that structure.
Note that I didn't say copy what they're saying. That's a quick way to the bottom. To rise to the top, we must learn and apply from those who have made it there.
F Is For: Focus
Attention is a quickly vanishing resource. While you're reading this, you're thinking about how you need to check Facebook, look at your email, or fire off a text. In simpler terms, the folks reading your stuff have shit to do.
How can you better keep people glued to the page so to speak? How can you better say what needs to be said while still being on topic, and not dragging on for all of eternity?
One of the biggest lessons I learned doing stand up comedy was the importance of staying in the pocket. If you stray too far outside of the current moment, your set derails, people tune out, and you're left drinking your problems away.
F Is For: Forefront
"If you do what you've always done, you'll get what you've always gotten", Tony Robbins says.
According to Demand Metric, content marketing costs around 60% less than traditional marketing, and drives nearly 3x as many leads!
F Is For: Finish
Hit publish. End of story. You will always have that little voice in the back of your mind telling you it's not good enough, you suck, and that you shouldn't share it.
At some point, you have to kick that voice in the face. Until you do that, you'll never get the results you're looking for.
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