What Comedians Can Teach Us About Social Media
Comedians, in one form or another, have been around for thousands of years. They give us a different, more humorous perspective on just about everything whether it’s Louis CK talking about kids (NSFW) or Brian Regan talking about food and labels.
Stand up comics don’t get nearly enough respect as they should. The ability to get in front of a group of people and make them laugh is far from an easy gig. It’s a craft that requires a lot of effort and consistency. This gets us into the first tip...
Get In Front, Put In The Effort
Obviously, standing on a box and doing a routine in front of random strangers on the street isn’t going to get one too far. And probably get the cops called. Getting in front of the right people at comedy clubs, open mics, events, etc., is crucial and the more you do it, the better you become.
The same goes with social media. Get in front the right audience on the right social networks (Twitter, Facebook, Google+, Pinterest, etc). Post, interact, put effort into building your audience on a consistent basis.
Be Yourself, Speak Your Mind
Most comedians don’t have a problem speaking their mind. It’s what they do for a living. If everyone was safe all day, 24/7/365, it’d be pretty damn boring. Don’t be afraid to speak your mind, albeit in a respectful manner.
We’re also attracted to personalities and people want the real you. There are some comics who have created a character on stage such as Andrew Dice Clay or Larry The Cable Guy which kind of contradicts this point. However, if you represent yourself and/or your business online, pretending to be someone you’re not is going to surface at some point.
Work The Crowd
Every comedian knows that every crowd will be different, therefore some jokes might not work. They’ve got to feel out the crowd and adapt to the flow. The same goes for social media. Content or tactics that may not work on this platform, may work with another and so on.
You’ve got to look at each social network through a different lense. There are some commonalities among them, but there’s also different experiences across different businesses.
You Won’t Always Have A Great Set
This is a natural part of life in general. A comedian knows that some nights they’ll have a killer set and some nights it will be absolutely dreadful. Your results in social media will follow the same lines, you can pretty much guarantee that.
Each day is a learning experience. Look at what you’re doing/what you did, what might have went wrong/what mistake you made if any, and make a change. You’ll become better and better over time.
Hecklers, often times, can be complete assholes. Every comedian expects them and are able to handle them with (hopefully) laser precision. You need to learn to deal with your own hecklers.
Don’t go about responding to them in a very unprofessional manner, but be aware that people will talk bad about you no matter who you are. Do your best everyday and people will either like you or hate you. There is no in-between.
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