Influence is the new buzz word of social media. Web 2.0 and engagement used to be up there, but have since been eclipsed. In the past, I've ranted about tools such as Klout to measure influence.
Lately, at least the last several months, the whole social media influence discussion has heated up.
Wanted to offer 2 cents on the topic and what it takes to build true influence in social media and beyond.
This may not be safe for work by the way. With that said...