Why Being An Evangelist Can Be A Bad Thing
Evangelist: "A Protestant minister or layperson who serves as an itinerant or special preacher, especially a revivalist." Oh, sorry, wrong context.
"An enthusiastic advocate." Just about every company has them. We're all taught that the best marketing is word of mouth and evangelists really help in this aspect whether it's shoes, electronics, food, and so on.
Being an evangelist can be a great thing, but it can also be a bad thing. Let me explain...
From a social media perspective, I've been noticing something more and more as time goes on. Facebook, while the top dog, has left a bad taste in numerous peoples' mouths, businesses included.
Because of this, many have embraced Google+ with open arms, have sworn off Facebook forever, and are nothing short of an evangelist.
There are brands out there in every single niche and industry that really have their evangelists because they do a number of great things. There are probably a few you can think of right now that you LOVE talking about and would no doubt recommend to your friends, family, even total and complete strangers.
We build strong connections to these brands/products/services/platforms, even to the point of they won't ever consider another option and will completely block out all others.
You see, there's a difference between being an evangelist and being a rabid evangelist. Unfortunately, many people blend the two. Look at the whole Android vs iOS or Mac vs PC segment. Here you have people that believe so strongly about their choice that they feel the need to not only completely tune themselves out from other options, but fight and argue over what they believe is best, while badmouthing.
This, my friends, is stupid. In today's day and age, especially with social media from a business perspective, being a rabid evangelist will easily be the death of your online presence. There is no room to choose sides and completely deny a platform simply because you don't agree with XYZ.
Being a rabid evangelist closes your mind and turns you into a one trick pony. Sure, you may build a solid presence on say Google+ for example, but things don't always last forever and the landscape is constantly changing. What may be great one day can be completely different the next. It's best to invest your time in multiple places than just one.
Yes, be an evangelist. There's absolutely nothing wrong with that. But don't let your passion for something turn into a hatred of others and close mindedness. You're best left to grow by acknowledging others and not becoming so comfortable and set in your ways that you refuse to give anything else a chance.
Life is about experiencing, not always denying. The same is true for your business and you'll do better in the long run because of it.
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