7 Realities Of Social Media
Ahhh yes, reality. It's that place we live in, yet not all of us are truly living in. With social media, it's easy to get caught up in 847 different things and have your day to day disrupted and pulled away from various truths and realities.
There's likely more than just 7 realities of social media, but figured this would make for a good starting point. Have any to add? Leave a comment below and share with us.
Likes/Followers Do Not Mean Interested In Your Product
Just because someone has liked your Facebook page, followed you on Twitter or Google+, does not mean they're actually interested in your product or service. Most of the time, either someone talked about or mentioned you, or you simply said or posted something that was good.
The big mistake is to automatically assume that everyone is potentially interested in your product or service. Once you start promoting, you learn real quick. This is why it's important to have an email list where you separate the followers from the more qualified potential customers.
There Is No Best Social Network
It's 2012. We need to once and for all get past the question of, "Which is the best social network?" Instead of asking that question, ask yourself how can you best utilize the top platforms.
Don't be a one trick pony. Invest the time in multiple places and over time you'll figure out which platform works better for you and your business.
Most People Don't Care About Pictures Of Food Or Your Pets
I know, a shocker, but it's true. In fact, Instagram is around 80% pictures of food and pets. Not saying to not do it because those are two things that people bond over, but don't overdo it. You don't have to photograph every single meal nor snap a photo on your phone each time your cat or dog is looking cute which, for some, is all the time.
You're Only As Awesome As The Value You Provide
Everyone has an ego. There's no escaping it without lots of practice and a strong mind. Can be quite easy to get caught up in what you're doing and start thinking to yourself that you're great and awesome. Maybe you are, but if you're not providing value to your audience and customers, you're not as awesome as you think.
Never let your ego get in the way of the truth. Consistently get feedback and adapt. Never stay in the same place. Always be changing and working on developing a better you which will lead to better content and products.
Google+ Isn't A Ghost Town
There's a lot of misinformation floating around about the social network and the fact is, Google+ is rather booming. As of June 27th, 2012, Google Plus has 250 Million users, 30% of which who log-in on a daily basis. Many don't consider that maybe they're using it wrong.
Quotes Or Images With Quotes Are Not A Strategy
Ever since Facebook modified their EdgeRank algorithm, images with quotes have been a common occurrence, sometimes taking up your entire stream just about. Twitter isn't nearly as bad, but there are many business owners who find the time to post quote after quote after quote. The truth of the matter is that quotes do not build a business.
You're relying off of someone else's content to get you noticed. How the hell does quoting various successful entrepreneurs get people interested in your web design business? It doesn't.
15 Minutes Per Day Is Not Enough To Build Something Great
Get the most out of something in the least amount of time as possible. This concept is nothing new and highly sought after with our busy lives.
Unfortunately, if you want social media to be a great addition to your current business, 15 minutes a day will never cut it. You have to invest the time to not only share great content, but interact with relevant people.
The last thing people need or want is to follow somebody who schedules the mass majority of their posts and spends just a few minutes interacting with them. All you're doing at that point is contributing to the noise and not contributing in a very valuable way.
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