The 5 C's Of Awesome Social Media
There's many different aspects and variables when it comes to social media and is often times over-complicated. XYZ to PYT, post XYZ to EUP, engage with EBC and TYE's. Okay, I'm just making up nonsense, but you catch my drift. It's pretty damn easy to get overwhelmed and confused with what needs to be done, where to spend and invest time, and so on.
A couple years ago, I came up with what was originally the 3 C's of social media and after posting them to Twitter, Heather Townsend responded back with a better, more improved list, the 5 C's of social media.
In the midst of everyday life and buried within all sorts of documents, they re-emerged from the depths of The Cloud, shackled down by the chains of Google Docs.
It goes without saying that content is crucial to any social media presence. Great content gets shared greatly and mediocre content gets shared averagely. A blog should be your hub and where you post very valuable content.
You then share that content out to various social networks, focusing on 1) Grabbing attention through the use of different creative (not deceptive) headlines, 2) Creating interaction around that content, and 3) Posting at ideal times through the use of good ol' fashioned trial and error and/or the use of an app such as Buffer.
If you think about it, content is what makes up social media, period. With all the noise that's out there, great and awesome content is what cuts through everything like a knife. And by more people checking out your content and arriving back to your blog, that's where you can then start to take the connection even further, say opting into an email list that hopefully doesn't disappoint.
Not what you know, but who you know. At least that's what they say. One of the big issues that people face is getting caught up in the whole quantity of things. "I need 100,000 followers" or "I need 10,000 Facebook fans". No. You need an active audience of interested and targeted people, whether that's 1,000 or 10,000 and beyond.
Quality is far better than quantity. You can have 50,000 followers and fans and I can guarantee you that there's someone out there with far less who does far more business and has far more engagement than you. Keep that in mind.
Many look at social networks less like, well, a social network, and more like a broadcast network where they talk about themselves all day, share only their content, and use it to just push their agenda. If you want to talk about you, you, you all day, go ahead, but it's not going to be effective and is not going to lead to more business. People will just tune you out.
Interaction is the lifeblood of social media. And you can call it whatever buzz word you want such as engagement, but is simply building relationships. Relationships are key to business and future business and if you're not building these relationships by interacting, your presence is slowly dying until one day, the river is dry.
The one C word that more businesses should get themselves acquainted with. The reality is that actually giving a shit will in turn have more people give a shit about you and what it is you have to offer. Now, some will care simply because it's a good business strategy and while that's all fine and dandy, those who genuinely care about their audience and customers, will be rewarded for it.
Call To Action
Having a call to action or CTA is important with social media. Again, there's a lot of noise and if you want people to do something, you can't automatically assume that they will do it. "Go to...", "Visit...", "Let us know...", etc., are some examples. On the flip side, asking for likes, retweets, +1's, and shares, often promotes lower quality content.
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